July/August 2026
Winning Attention
Museums are redefining their public relations and marketing strategies to build trust, relevance, and lasting community impact. In this issue, read about the importance of purposeful partnerships, innovative audience engagement models, leveraging social media as a platform for cultural leadership, and the shift from episodic events to enduring programs that foster deeper connection.
đź”’ Individual and Museum Tier 2, Tier 3, Tier 3+, Ally, and Industry Members can access the full digital edition, which includes all articles, more news from across the field, and other features including news from the team at AAM.
Get involved or write for Museum:
- If you have expertise and perspectives to share about any of the upcoming themes (see the Museum Magazine Editorial Calendar), you can submit a quick article pitch (of 100 words or less) to be considered for this or other AAM content platforms! Each issue of Museum includes four Feature articles and one or two Point of View articles.
- Share what’s new at your museum, and it may be included in the First Look section of an upcoming issue.
- Share individual news about yourself or others—including a promotion, kudos, retirement, or in memoriam—and it may be included in the Tributes and Transitions sections of an upcoming issue.
Share your thoughts about this issue of Museum magazine!
Did you miss these recent issues?
May/June 2026
Architects of Time
Mar/Apr 2026
From Blueprint to Imprint
Jan/Feb 2026
TrendsWatch: Questioning Assumptions
Nov/Dec 2025
Rethinking Visitation
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